The major criticism about computerizing creativity is that it doesn’t make sense: creativity is a topic for which strict and hard rules about good and bad will never be achieved. I disagree with this sentiment. There is certainly an easy way to define a goal for computerized creativity: to make the product “likeable”. In the coming weeks I will attempt to explore certain pieces of literature that are “likeable” and try to identify what makes them so. Firstly, however, I need to overcome my own preconceptions about what makes literature likeable. What better way to do this than to analyze the 21st century’s greatest literary surprise: Fifty Shades of Grey.
From what I’ve heard, the Fifty Shades of Grey movie (although I haven’t watched it myself) is pretty bad. Not only that, but it supposedly removed a lot of the book’s more extreme content to be more palatable to the masses. The film directors took a “taboo” book, and removed the “taboo” parts to make a movie.
It seems that most people who read the book are doing it as rebellion against societal norms. Removing those parts from the movie is simply discarding the allure of the book. Now it becomes a low-quality movie based off a low-quality plot.
Fifty Shades is not really well-written, but it has been a pretty successful book. The movie cannot share equal claim to that success. That means that people simply don’t like its plot. So, logically, people could not have liked the plot of Fifty Shades either.
What makes people like literature? Fifty Shades demonstrates that it’s not necessarily the quality of the writing—E. L. James, though no doubt a clever and imaginative writer, is certainly no Shakespeare.
That is not to say, however, that Fifty Shades could have survived without decent writing. There are in fact many examples of good writing in the book:
Behind the solid sandstone desk, a very attractive, groomed, blonde young woman smiles pleasantly at me. She’s wearing the sharpest charcoal suit jacket and white shirt I have ever seen. She looks immaculate.
In merely three sentences James has described the essence of this setting. The words she chooses are precise and have exactly the right connotations. Throughout the novel, many such quality descriptions are present. Unfortunately, these descriptions are often intermixed with ad-hoc and seemingly awkward dialogue. (“Oh my…”)
I argue that it is indeed the combination of its taboo topic and the good parts of the writing that makes Fifty Shades so popular. This is contrary to what seems to be public opinion. Common sense dictates that a taboo book will be unpopular, and that even a bit of bad writing will cancel out the good, and of course that the plot is what matters most. Based on these heuristics there is not one iota of justification for Fifty Shades‘ success.
But there is no denying what is fact—that the book has been wildly successful. The only reasonable conclusion is that the common sense is in error. “Likeable” literature is not necessarily “good” literature. Fifty Shades will never, ever be a literary classic. English students will not in a million years look to Fifty Shades for inspiration. No aspiring author would even dare to crib from this book. But despite all this, we like it.